The «One Village – One Product» movement is a strategic movement designed specifically for regional development that originated in Oita Prefecture in Japan. This is a comprehensive approach to the development of citizens’ gatherings in order to increase income and well-being for residents of the Aral Sea region through the development of new products with available local resources (with added value), product quality control, marketing of high-value products and the development of human resources.

The «OVOP» project was initiated within the framework of the UNDP «Support for self-sufficiency through climate-resilient agriculture in the Aral Sea region», funded by the Government of Japan.

The aim of the «OVOP» movement is to identify regional products from local and rural resources, as well as to assist in improving production technologies and promoting access to international and (or) domestic markets.

For sustainable development was created «OVOP ARAL» LLC – an organization that unites local food producers, small artisans, self-employed citizens and homeworkers. The organization was established in 2025 to activate the local population of the Aral Sea region, to improve the socio-economic well-being of local residents.

«OVOP» products will be produced under the «OVOP ARAL» trademark.

Small and medium-sized businesses and the population with an entrepreneurial initiative that produce products from local and rural resources can participate in the «OVOP» project.